Mix together the browning sauce and liquid smoke. Rub the brisket lightly with the mixture.
In a small bowl, mix together the ground coffee, black pepper, paprika, garlic powder, onion powder, salt, and charcoal. Coat the brisket generously with the seasoning mix.
Preheat the oven to 275°F. Place the brisket fat side up on a wire rack over a roasting pan.
Bake in the oven until the internal temp reaches 165°F — about 3 to 4 hours depending on size. Use an internal meat thermometer to check the temperature by inserting it into the beef.
Remove the brisket from the oven and wrap tightly in butcher paper (foil works too but paper = better bark). (If using paper, be careful to make sure the paper doesn’t touch any of the heating elements in the oven.) Optional: Brush the paper with beef drippings before wrapping for extra moisture.
Bake until the internal temp hits 203°F — roughly 2-3 more hours. (200-205° is good!)
Let the wrapped meat rest for at least 1 hour, before slicing.